Product/Services

Our service is a website that has up-to-date information on available farmland through public land options, land trusts, lease to own options, vacant land as well as land contract information.  Consultants help young farmers explore options and set up contracts with people with land listed that they want to have regeneratively farmed. We focus on finding land opportunities that are often overlooked

PRODUCT DEVELOPMENT

Research:  Constantly building a database of opportunities and understanding various contract options – this is key to the success of our company to have as many options as possible for farmers and work to frame those options in a way that is approachable to the farmer.

Website Design: Updating resource information and blog – we have a design that is easy to navigate with options to ask questions and contribute information.

Educational Opportunities: Producing workshops

Our Niche

Our target customers are new farmers looking for somewhere to farm and people or organizations that have land looking for farmers to help them continue to farm or start to farm. 

Location: Anywhere with access to internet

Income: Low to Middle

Occupation: Regenerative Farmers

• 2,384 new farmers between the ages of 25 and 34 took up the profession between 2007 and 2012, it represents a 2.2 percent increase – only the second time in the last 100 years that the number of farmers that age has grown, according to the Washington Post. Meanwhile, the number of farmers in nearly every other age group has declined dramatically.

• Small farmers are responsible for 58 percent of the nation’s direct-to-consumer sales – in other words, small farmers tend to sell their wares locally, without middlemen. Small farms also account for 17 percent of organic sales. For perspective, only about 1 percent of American farmland is organic.

• 85 percent of farmers market vendors farm within 50 miles of the market where they sell their goods. For comparison, farmers that supply supermarkets reside an average of 1500 miles away from the stores that stocks their products. On average, American farmers receive only 17.4 cents of every dollar that store shoppers spend on food; but at farmers markets, growers reap more than 90 percent of food dollars.

• 67 percent of direct-to-consumer sales are from farms located in metropolitan counties. 

• 38 percent of those direct-to-consumer farmers are women. This is more than double the percentage of women among the general farming population. Organic farmers are also more likely to be female than conventional producers are.

Strategy

Create a product that opens up new avenues for farming for young farmers through a simple digital platform as well as with one on one consulting advice. We aim to connect fragmented resources to land opportunities into one concise database and deliver advice on how to best use this database as well as secure funding to maximize the potential impact of building the smaller farm regenerative farming movement.

Our initial connection to customers would be through our partnerships with universities, governments organizations, land trusts.  We would offer both the ability to list land and for farmers and landowners/managers to profile themselves on our site for free.  We profile farmers in our blog as they develop their farms.  We also help link those farmers to local markets that can sell their products and partner with us to promote more regenerative farming in the area.

We are an open-minded approachable team of people committed to looking for new solutions to bringing promoting healthy soils.  The images we choose are of teamwork, health, growth and community. 

Management/Org

This will be a remote team. We will adhere to the LIVING PRINCIPLES: Four streams of integrated sustainability: Environment, People, Economy and Culture.