Lissa Lubinski MD
Brand identity, logo design, website design and build, copy editing, photo sourcing, business cards and rack cards.
Lissa is a pioneering doctor in the exciting field on Direct Primary Care where insurance is removed from the process. In Dr. Lubinski’s own words “Paying a doctor directly, like we pay plumbers, lawyers, and farmers, is something we've done for centuries (until the insurance industry stepped in about 50 years ago). And when we simplify the system, we remove the barriers between patients and their doctors and allow people to get the medical care they want when they need it.”
Dr. Lubinski’s vision for the mark was to reflect the values of her practice and place including compassionate, community-designed, and wholehearted for the whole family nestled on a spit of land surrounded by water.